Ariba Contracts on Launched on’s AppExchange

Application enables companies to speed cycle times and deal closings, improve revenues and relationships

SUNNYVALE, Calif., September 27, 2011 – Sales contracting has gone social. Ariba, Inc. (Nasdaq: ARBA), the leading provider of collaborative business commerce solutions, today announced the launch of Ariba® Contracts™ on's AppExchange, the leading marketplace for business applications. Built using,'s social enterprise platform for employee-facing social apps, Ariba Contracts on is uniquely designed to help companies drive a real-time, collaborative sales contracting process through which they can speed cycle time and deal closings and improve revenue and relationships. The application is immediately available for test drive and deployment on the AppExchange, the world's most popular marketplace for business apps, at

Comments on the News

"Sales interactions can quickly grow complex and extend across organizational boundaries involving many people. Social mechanisms have proven adept at allowing participants in any process to tackle such complexity and bridge applications, data environments, and groups," said Dana Gardner, principal analyst, Interarbor Solutions. "The trick is enabling the social mechanisms in a way that fosters collaboration but balances that with access control and governance. The combination of Ariba Contracts on, AppExchange and's installed base and collaborative cloud functionality will prove an effective social grease on the wheels of managed sales processes."

“Few things are more social than the sales cycle,” said Tim Minahan, chief marketing officer, Ariba. “You've got to engage with multiple stakeholders both internally and externally, and to be effective, the process needs to be transparent. Unfortunately, transparency generally ends when the contracting cycle begins. And that's when it matters most.”

“As corporate counsel for a fast-growing enterprise, I manage a high volume of contracts that often need to be customized and always need to be turned around quickly,” said Mark Mallah, corporate counsel, LiveVox Inc., a provider of the Private VoIP Cloud™ and integrated contact center applications. “With Ariba Contracts on, I can eliminate inefficiencies in our contracting process and increase the speed of our cycle time so that we can close deals more quickly.”

“A social revolution is under way, creating a massive shift in how businesses collaborate, communicate and share information,” said Ron Huddleston, senior vice president, ISV Alliances, “Companies like Ariba leverage the social, mobile and open capabilities customers need as they reinvent themselves as social enterprises.”

Enabling the Social Enterprise

In the past, sales were driven primarily through face-to-face meetings. And deals were closed with handshakes. But selling today is a different game. Marketing is happening online. And with increasing frequency, negotiations are moving there too.

With Ariba Contracts on, commercial organizations can drive a fully automated contracting process in which multiple people can collaborate in real time to ease the process of creating and managing contracts across categories and functions, including sales, finance, marketing, real estate, legal, procurement and IT.

Ariba Contracts on delivers the mobile, social and open tools that companies all sizes can use to achieve these benefits, including:

  • The social capabilities of Salesforce Chatter like profiles, status updates, and real-time feeds available within Ariba Contracts on, which employees can use to collaborate on and execute customer contracts in a fully automated fashion.
  • The mobile capabilities of, which enable Ariba Contracts to be instantly mobile-enabled, so contracts can be accessed and approved on mobile devices such as the Android, Blackberry, iPad and iPhone.
  • Proactive alerts and task-driven dashboards that eliminate process bottlenecks and increase productivity of users.

“Salesforce customers using Ariba Contracts on cannot only outperform their peers across all functions within the contracting process, but seamlessly extend their sales process across the entire organization,” Minahan said.

Additional Resources

Ariba Contracts on is available and in use today. For more information on the application and the value it can deliver to your organization, please visit:

About and AppExchange is the trusted social enterprise platform for building and running any employee app in the cloud. powers the Salesforce CRM apps, the more than 200,000 custom apps used by customers such as Japan Post, Kaiser Permanente, KONE, and Sprint Nextel and the more than 1,200 ISV apps built by partners such as BMC, and Fujitsu.

Enterprise apps built on the platform can be easily distributed and marketed through the AppExchange

The social enterprise platform delivers the most trusted and comprehensive cloud technologies for social, mobile and open apps. It includes, the cloud platform for employee apps, Heroku, the cloud platform for customer apps and, the cloud database to integrate the social enterprise.

Salesforce, Dreamforce,, Heroku, AppExchange, and others are trademarks of, inc.

About Ariba, Inc.
Ariba, Inc. is the leading provider of collaborative business commerce solutions. Ariba combines industry-leading technology with the world's largest web-based trading community to help companies discover, connect and collaborate with a global network of partners – all in a cloud-based environment. Using the Ariba® Commerce Cloud, businesses of all sizes can buy, sell and manage cash more efficiently and effectively. Over #application.suppliers_count# around the globe use the Ariba Commerce Cloud to simplify inter-enterprise commerce and enhance results. Why not join them? To get on the path to Better Commerce visit:
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For More Information

Karen Master
Ariba, Inc.