Shark Set to Swim at SAP Ariba Live

Robert Herjavec to share winning ways at premier global commerce event

PALO ALTO, Calif. – February 9, 2016 – Business is more global and competitive than ever. And as part of its mission to arm companies with insights and tools that enable them to innovate and win, SAP Ariba is teaming with a shark. The company today announced that Robert Herjavec, star of ABC’s hit series “Shark Tank,” will headline SAP Ariba Live , the premier business commerce event, which kicks off March 14 at The Cosmopolitan of Las Vegas.

A dynamic entrepreneur, Herjavec has built and sold several IT companies to major players such as AT&T. In 2003, he founded Herjavec Group, and it quickly became one of North America’s fastest growing technology companies.

To Herjavec, running a business is a lot like one of his greatest passions, racing cars. “You have to stay laser-focused when driving a car over 200 miles an hour, and the same approach is required when growing a business in today’s world of rapidly changing technology,” he says.

Herjavec’s shares such expertise with other entrepreneurs each week as a leading Shark on Shark Tank and through inspiring books such as Driven and The Will to Win, which were simultaneously Top 10 Bestsellers.  His third book, You Don’t Have to Be a Shark: Creating Your Own Success is due to be published by St. Martin’s Press in May of 2016.

“At SAP Ariba, we are committed to helping our customers think and act in ways that redefine the way business is done and give them advantage,” said Alicia Tillman, Chief Marketing Officer, SAP Ariba. “Robert Herjavec is a business innovator who knows how to create new models that deliver lasting value and we are thrilled to have him join us and share his strategies for success with our community.”

Join the Movement

SAP Ariba Live is the business commerce event of the year. Attended by thousands of procurement, finance, IT sales and marketing executives and industry thought leaders, the unique forum provides access to insights, intelligence and groundbreaking strategies that companies of all sizes, across industries can use to reimagine their business and run simple. Don’t miss your chance to attend. Reserve your place today at: www.aribalive.com.

About SAP Ariba

SAP Ariba is the world’s business commerce network. SAP Ariba combines industry-leading cloud-based applications with the world's largest Internet-based trading community to help companies discover and collaborate with a global network of partners. Using the Ariba® Network, businesses of all sizes can connect to their trading partners anywhere, at any time from any application or device to buy, sell and manage their cash more efficiently and effectively than ever before. Companies around the world use the Ariba Network to simplify inter-enterprise commerce and enhance the results that they deliver. Join them at:  www.ariba.com

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

© 2016 SAP SE. All rights reserved.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see http://www.sap.com/corporate-en/legal/copyright/index.epx#trademark for additional trademark information and notices.

Media Contact:
Karen Master
SAP Ariba
(412) 297-8177
karen.master@sap.com