Tap Packaging Transforms Business with Ariba
Integrated packaging solutions company leverages Ariba Network to better manage cash, fuel growth in new markets
SUNNYVALE, Calif., February 14, 2012 – It’s been said that what doesn’t kill you makes you stronger. Five years ago, advances in technology could have rendered Tap Packaging Solutions extinct. But by embracing change, the company has transformed itself and is now eyeing growth. And it’s using a new breed of cloud-based technologies and services from Ariba, Inc. (Nasdaq: ARBA), the leading provider of collaborative business commerce solutions, to fuel it.
“For 100 years, we have been a company that serviced the professional photography market, providing innovative ways to package and distribute prints. But as digital photography has become mainstream, the paper print has been replaced by so many electronic alternatives,” said J. Anthony Hyland, President and CEO, Tap Packaging. “So we had to decide are we a photography company or a packaging company?”
Hyland and his team decided on the latter, and set about restructuring the company to attack new markets and deliver custom designed packaging products including folding cartons, rigid set-up boxes, entertainment packaging, and informational packaging such as book covers, binders, plastic presentations pages, certificate holders, presentation folders, and more.
As part of the exercise, the company began looking at ways in which it could more effectively manage its cash to invest in the development of its new business. And it found one by chance in the Ariba® Network™, the world’s business commerce network, used by companies around the world to transact more than $300 billion in commerce on an annual basis.
“One of our largest customers came to us and said that we needed to send all of our invoices to them electronically through Ariba,” Hyland recalls. “We didn’t know much about it at the time, but we got on board.”
What Hyland quickly learned is that by transacting on the Ariba Network, Tap Packaging has better visibility into the timing and status of payments. And the company often receives its money more quickly. “It’s a much more efficient process,” Hyland said.
Hyland is hoping Ariba can help drive similar improvements in Tap Packaging’s lead generation process. “We’re basically a start up at this point and we’re competing against both larger companies and local print shops,” he says. “Having the ability to introduce ourselves to Ariba’s buyers can open the door to significant opportunities.”
To foster these introductions, Tap Packaging has signed on to Ariba Discovery. A unique business matching service delivered via the Ariba Network, Ariba Discovery instantly matches buyer requirements with seller capabilities. In the past 12 months, more than $3 billion in new business opportunities were offered through Ariba Discovery, over 15 million leads distributed, and more than 15,000 matches between buyers and sellers made.
“In today’s volatile economy, companies of all types and sizes are looking for smarter ways to differentiate themselves and do business,” said Jason Kurtz, Vice President, Ariba Network. “Through the Ariba Network and services like Ariba Discovery, Tap Packaging has access to a truly global platform that it can use to discover, connect and collaborate with trading partners around the globe in an efficient and cost-effective manner.”
To learn more about the Ariba Network and the value it can deliver for your organization, visit: www.ariba.com
About Tap Packaging Solutions
Tap Packaging Solutions is a provider of high quality packaging and presentation products. We manufacture a wide variety of custom designed packaging products including folding cartons, rigid set-up boxes, photographic packaging, entertainment packaging, and informational packaging such as book covers, binders, plastic presentations pages, certificate holders, presentation folders, and more. In addition, we offer the most complete line of photographic packaging products consisting of albums, folios, photo mounts, frames, and accessories. For more information, visit: www.tap-usa.com