Our Ariba Brand is Now SAP Ariba

SAP Ariba is the marketplace for modern business, creating simple, intelligent exchanges between millions of buyers and sellers.

Alicia Tillman, Chief Marketing Officer, SAP Ariba

When Ariba was founded nearly two decades ago, we set out on a mission to build a solution to help companies manage their spend. Today, Ariba is the world’s largest marketplace for business-to-business transactions—connecting more than two million companies and a trillion dollars in commerce each year. At our core, we simplify business commerce and make it possible for buyers and sellers to grow connections that matter to them. 

Our new brand identity reflects the value Ariba brings to both buyers and sellers while recognizing SAP as the market leader in enterprise application software, helping organizations of all sizes work more efficiently and use business insight more effectively. Together, SAP Ariba is helping the world run better.

When you Run Simple with SAP Ariba, you build, manage, and deepen your B2B relationships to help you transform your business for the digital economy.

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