From E-Commerce to E-Excellence

The Path to E-Commerce Success Using Catalog Management and Buyer-Seller Collaboration

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E-commerce is more than just a customer mandate. It's an opportunity to increase new account sales by up to 36 percent, increase sales in existing accounts by up to 40 percent, and improve retention rates by up to 48 percent. But how do you determine which tactics can actually move the e-commerce needle? 

Whether you're a buyer or seller, you can benefit from insights provided by e-commerce experts Toni McGovern of Johnson & Johnson and Oozy Adziashvili of B&H Photo in this recorded webcast. They discuss how you can transform e-commerce into a collaborative channel, dramatically improving your customer relationships and sales volume via catalog management and buyer-seller collaboration. Specifically, you will learn: 

  • Reasons to build strategic buyer/seller relationships
  • Ways to foster business collaboration
  • Tips to successfully evolve and advance your eCommerce strategy
  • Techniques to leverage PunchOut catalogs for advanced customer integration
  • Strategies for increased customer retention and satisfaction

Speakers:

Toni McGovern, Senior Manager, Enterprise Process & Technology, Johnson & Johnson

Oozy Adziashvili; Manager, Corporate Sales; B&H Photo, Video & Pro Audio

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