Get E-Invoicing Programme Buy-In with Tried and True Marketing Strategies, the Novartis Way

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When you want to persuade a target audience to take action, you apply your best marketing and communications strategies, right? So when it comes to getting stakeholders to buy in to your e-invoicing program, why not do the same? That’s what Novartis Pharma AG has been doing, with incredible results.

Download this fascinating recorded webinar to hear Novartis’ global process head of requisition-to-pay share how their internal communications program has helped ensure e-invoicing success. You’ll hear all about the importance of:

  • Giving your e-invoicing project a name
  • Program branding
  • Understanding your stakeholders
  • Getting your slogan and elevator-pitch right
  • Common language that keeps everyone on-message
  • Policy and contract language
  • The framework you need to engage a new country

No matter the stage of your e-invoicing program roll-out, learning the lessons from this webinar is an absolute must. It could be the single-most  effective thing you do to move your e-invoicing program forward.

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