The Secrets to Customer Retention and Growing Revenue from Your Customer Base

Expert Advice for Driving Powerful E-commerce Results, Part II

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Do you have high customer attrition? Is your team cost-effectively driving the most value from your customer base? What is your strategy to find and retain more high-value customers?

As a B2B marketer, you need to shift your attention from traditional marketing campaigns to activities that foster community interactions. Improving customer relationships is one key aspect to this shift—and e-commerce has a proven track record of success in this area.

In this recorded webinar (the second part of our series, Expert Advice for Driving Powerful E-commerce Results) you'll hear how EBSCO leverages e-commerce to achieve a 99 percent customer retention rate while expanding accounts by 30 percent, increasing revenue and share of wallet. Specifically, you'll learn how to adopt and leverage e-commerce to:

  • Improve customer retention
  • Find new, qualified business leads
  • Lower your cost of sales and marketing
  • Advance your green initiatives

Presenters:

Chip Graham, Marketing Director, EBSCO
Dave Heflin, Senior Manager - Supplier Solutions, Ariba

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