Customize Content and Pricing for Different Buyers to Maximize Sales
Does your catalog content change frequently? Do you offer highly configurable items that require a complex order process or must be customized for each buyer? Are your catalogs large - with over 1,000 line items? If so, Ariba® PunchOut catalogs are for you.
Now you can set up a PunchOut connection once with your customer and have a touch-free solution going forward. Buyers can easily PunchOut to your website to see the most recent prices, options, and item selections. At the same time, by eliminating manual catalog maintenance activities, Ariba PunchOut can save you considerable time and effort.
Ariba PunchOut also provides flexibility for personalized, Amazon.com-like merchandizing to drive higher sales. You can package complementary goods and services together, offer tailored product selections, proactively recommend accessories, advertize special promotions, and more. The result is a more consumer-like shopping experience that today's enterprise customers expect. You can also use PunchOut catalogs to control the product information that each particular customer sees, such as price and inventory, as well as the branding and product uniqueness of each catalog.
As you negotiate with buyers and consult on the best catalog content format, it's important to convey the value of Ariba PunchOut as a possible option. You'll find that the investment improves customer satisfaction because it's easier to do business with you, and it provides a better user shopping experience for customers.
Solution Highlights
Ariba® PunchOut gives you a low-cost, easy way to provide your Ariba customers with customized content, personalized shopping experiences, and timely content updates. Now you can:
- Set up a touch-free solution: Extend the product and service content that you have on your B2B eCommerce website to instantly update buyer catalog content.
- Personalize shopping experiences: Present your products and services the way you want buyers to see them - with photos, co-branding, customized promotions, recommended accessories and services, pre-negotiated pricing, and more.
- Optimize merchandizing strategies: Leverage your merchandizing teams' expertise to boost up-sells, cross-sells, and order sizes.
- Increase order accuracy: Because PunchOut catalogs ensure that your customers always order using your latest content, orders are delivered to you with greater accuracy.
- Receive and respond to orders faster: By offering customers one-click shopping, you can receive orders faster and respond to them faster, which increases customer satisfaction.
- Perform thorough catalog testing: Before your PunchOut catalog content goes live, you can perform buyer specific, closed-loop PunchOut testing to ensure a seamless, tailored customer experience.
Learn More
If you're ready to move to PunchOut, take advantage of Ariba's Supplier Consulting Services for strategic and technical expertise and Supplier Technical Support, which gives you an enhanced level of technical support for Ariba's backend integration technologies.
Register for a live demo.
View documentation and tutorials on this and other Ariba Network topics.
Request more information about the Ariba Network at supplierprograms@ariba.com.
Register now to join the Ariba Network.
