Stand Out from Your Competition

Of course you want to portray your business as the best choice in any sales channel, and that includes the Ariba Network. Especially as buyers increasingly turn to web-based networks to find new suppliers. They’re ready to buy and need to know that you’re savvy in the ways of B2B e-commerce, able to respond efficiently and effectively to their needs.

As the world’s business commerce network, with more participating companies than any other, Ariba knows a thing or two about supplier marketing in today's digital economy. With proven, highly targeted strategies that can reach thousands of qualified buyers, we can help you expand your reach and drive sales with supplier marketing tactics that include...

  • new networking opportunities
  • web-based and network promotions
  • buyer-seller matching services
  • event sponsorship and marketing


It’s All in the Placement and Timing

Right Access, Right Time – Gain access to thousands of decision makers from leading global companies at the moment they’re looking for what you offer.

Worthwhile Networking – Through sponsorship, exhibition, and speaking opportunities, network with high-level decision makers at Ariba’s industry-leading business commerce events, including Ariba LIVE.

Greater Share-of-Wallet – Find the Ariba Network buyers with whom you already do business. Then get customized support to help you connect with them online.

E-Commerce Validation – Work with Ariba to validate and spotlight your B2B e-commerce capabilities, letting prospects know you can meet their collaborative commerce needs. Ariba Ready Sales and Marketing programs are:

  1. Ariba Ready Platinum - For you if you already use the Ariba Network as a strategic channel to service many customers, and you want to drive even more awareness, business, and differentiation through it.
  2. Ariba Ready Gold - Your best choice when you're an experienced Ariba seller ready to grow your B2B e-commerce channel, and you need networking, supplier marketing, and consulting expertise to realize big results fast.
  3. Ariba Ready Silver - If you're at the Enterprise Plus level in the Supplier Membership Program (SMP) and want to showcase your PunchOut, EDI, or cXML integration capabilities with an Ariba Ready Silver logo, we can help.
  4. Ariba Ready Bronze - For you if you're at the Enterprise level in the SMP and want to showcase your PunchOut, EDI, or cXML integration capabilities with an Ariba Ready Bronze logo.
  5. Ariba Ready Basic - If you're an Enterprise or Enterprise Plus seller not yet using PunchOut, EDI, or cXML technologies and you want to validate your ability to obtain orders, submit invoices, and maintain a complete profile through Ariba, choose this program.

Strategic Business Reviews – And finally, we’ll sit down with you regularly to review any challenges you or your customers might face working with your B2B e-commerce infrastructure.

To learn more about supplier marketing and B2B e-commerce on the Ariba Network, download this datasheet.