SAP Ariba Live Heads Down Under

Premier global commerce event kicks off in Sydney August 22-23

PALO ALTO, Calif., July 25, 2017 – Procurement in Asia is about to get awesome. Following sold-out events in the United States and Europe, SAP Ariba Live is headed for Australia. The premiere global commerce conference will make its third and final stop this year at the ICC Sydney August 22-23.

“Asia is in the midst of a significant transformation. Digital technologies are enabling innovation that is fueling disruption and redefining entire industries, and companies across the region are fast embracing them,” said Ben Redwine, General Manager, SAP Ariba, Asia Pacific Japan. “SAP Ariba Live is a unique event where companies can explore the latest trends and learn to leverage them to transform their operations, create business advantage and drive positive social change.”

The Power of Purpose

All businesses want to do well. But they also want to do good. And procurement can play a critical role in making this happen. Beyond just saving money, procurement has the power to help improve lives. Leveraging business networks for instance, they can gain insights and transparency across the supply chain that enables them to detect and eradicate slavery. Ensure that fair wages are being paid and stamp out poverty. And create opportunities for diverse suppliers to eliminate inequality.

As an athlete, Cathy Freeman, Australian Indigenous Olympic champion, winner of the gold medal in the 400 meter at the 2000 Olympic Games in Sydney and proud Kuku Yalanji woman, was on a mission to win. But she has always understood the power of purpose and serving a higher cause. Today, Ms. Freeman concentrates her time on making a difference with others through the Cathy Freeman Foundation, which is dedicated to helping Australia’s Indigenous children experience their potential in school and beyond.

And she will be among the blue-chip roster of speakers at SAP Ariba Live. Ms. Freeman will take the mainstage for a fireside chat to talk about her foundation and the power of purpose.

Making Procurement Awesome

Executives and practitioners from across procurement, supply chain, finance, IT, sales and marketing are lining up to attend the two-day forum where they will discover how they can tap into business networks and the cloud-based applications underlying them to discover, connect and collaborate with a global network of partners more efficiently and effectively than ever before.

The event will feature leading companies from Australia and beyond who will share their insights and strategies for successful digital transformations, including:

  • Coca-Cola Amatil
  • DuluxGroup
  • Fortescue Metals Group
  • Muru Office Supplies
  • Compass Group
  • Bunzl

Attendees will also get a view into emerging technologies such as artificial intelligence, machine learning, the Internet of Things and blockchain and the impact they will have on the function going forward.

From informative keynotes and more than 65 practitioner-led breakout sessions to informal networking opportunities, there’s something for everyone at SAP Ariba Live. Registration for the can’t-miss event is open today. To reserve your place, visit

About SAP Ariba

SAP Ariba is how companies connect to get business done. On the Ariba Network, buyers and suppliers from more than 2.8 million companies and 190 countries discover new opportunities, collaborate on transactions and grow their relationships. Buyers can manage the entire purchasing process, while controlling spending, finding new sources of savings and building a healthy supply chain. And suppliers can connect with profitable customers and efficiently scale existing relationships – simplifying sales cycles and improving cash control along the way. The result is a dynamic, digital marketplace, where nearly $1 trillion in commerce gets done every year. To learn more about SAP Ariba, visit

About SAP

As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable approximately 355,000 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit

# # #

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

© 2017 SAP SE. All rights reserved.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see for additional trademark information and notices.

Media Contact:
Kelly Murray
SAP Ariba
+1 978-708-6821