SAP Ariba Recognizes Companies Who #MakeProcurementAwesome in Europe

Company honors buyers and sellers transforming business on the Continent through digitization at SAP Ariba Live Prague.

PRAGUE, CZECH REPUBLIC - June 14, 2017 – Awesome [aw-suh m]. It’s defined as inspiring an overwhelming feeling of reverence and admiration. Today, 
SAP Ariba recognized four companies who are doing just this in Europe with #MakeProcurementAwesome awards at SAP Ariba Live, the premier global business commerce event being held this week at the Hilton Prague.

“Technology is transforming business and every process that touches it, and nowhere is this more evident than procurement,” said Alex Atzberger, President, SAP Ariba, “No longer a tactical function focused simply on savings and efficiencies, procurement is a strategic initiative that is fueling innovation and broad value.”
Designed to recognize organizations who are driving this transformation and increasing the impact of procurement, the SAP Ariba European #MakeProcurementAwesome awards were presented to:

  • Deutsche Bank
  • Manutan
  • Nedbank
  • BASF

“These four companies are embracing digital technologies and strategies to connect and collaborate in new ways that are not only creating opportunities and advantage for their organizations today, but preparing them for tomorrow,” Atzberger said. “And this makes them, and procurement, awesome.”
To learn more about the procurement transformation that is underway around the world, visit

About SAP Ariba 
SAP Ariba is how companies connect to get business done. On the Ariba Network, buyers and suppliers from more than 2.8 million companies and 190 countries discover new opportunities, collaborate on transactions and grow their relationships. Buyers can manage the entire purchasing process, while controlling spending, finding new sources of savings and building a healthy supply chain. And suppliers can connect with profitable customers and efficiently scale existing relationships – simplifying sales cycles and improving cash control along the way. The result is a dynamic, digital marketplace, where more than $1 trillion in commerce gets done every year. 
To learn more about SAP Ariba, visit

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable approximately 350,000 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit

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Media Contact:
Karen Master
SAP Ariba
+1 412-297-8177