Seeing the way B2C companies have disrupted consumer markets through their digital presence, B2B companies are now cognizant of what could happen to them. With the exceptional technological advances we are seeing these days, companies are now looking at new, innovative ways to do business with their customers. People are now turning to their computers and mobile phones to make purchasing decisions.
Not only has this digital transformation changed the way companies sell to their customers, but it has impacted the way they do business with other companies. Here’s a look at the innovative things some B2B companies are doing to stay ahead of the game.