Consumer products companies face immense pressure as they juggle changing consumer demands, digitalization goals, and shifts in shopping behavior. A cohesive, flexible approach to management using the concepts of system thinking is one way companies in the industry can cope.
Systems thinking involves a digital, data-driven approach to understanding the interdependencies between parts of the business.
To understand its application in companies today, SAP commissioned Oxford Economics to survey 3,000 executives, including in-depth interviews with 300 executives from consumer products companies.
Download their report for a deep-dive into the research findings, as well as a look at strategies you can use to improve business performance.