Forward-thinking organizations know that a strong relationship between the buyer and the supplier is the foundation of a resilient supply chain. And it’s been well-documented that the core of any strong relationship is trust. However, little research has been done to help trading partners measure their trust levels and – more importantly – receive tangible insights into how to improve trust.
To close this much-needed gap in research, University of Tennessee researchers collaborated with researchers from Georgia College & State University and the University of Texas Health Science Center. Together, the colleges compiled over a decade of research and distilled it into a proven framework for measuring and building trust in your organization.
Download this research paper to learn how to measure and build trust, so you can become a customer of choice for suppliers and build long-lasting business relationships that will benefit both parties for years to come.