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Chad Crook

Senior Vice President
Global Head of Customer Engagement and Adoption
SAP Procurement Solutions

Chad Crook is a member of SAP’s customer first organization and serves in the capacity of senior vice president and global head of customer engagement and adoption for procurement solutions. His tenure with SAP Ariba spans more than a decade and has served in various leadership roles throughout our business. Most recently, Chad served as chief operating officer with SAP Ariba’s customer value organization overseeing the customer success lifecycle.

In his current capacity, Chad is focused on transforming our overall customer experience through a customer first mindset. With a relentless focus on customer success Chad possesses over 10 years of experience joining SAP Ariba via the Quadrem acquisition. Throughout his career he has held executive level roles across operations, customer success, and professional services roles. Chad has immense passion for driving customer outcomes and delivering unparalleled value.

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