Over the past few years we’ve seen profound changes in how marketers do their jobs. Marketing has been transformed dramatically with multiple new channels and skill requirements, and marketers are striving to keep their skill sets current and their companies competitive. In particular, they are learning to engage their customers and prospects in the ways customers want to be engaged.
E-commerce is one of those transformative channels. This study offers an analysis of...
- the increasing adoption of e-commerce practices by B2B marketers
- the market conditions that are influencing adoption
- budgeting for e-commerce
- obstacles marketers face in their further implementation of the channel
- means by which marketers are measuring their e-commerce success
To keep yourself and your company in the game, read it today.