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The SAP Ariba story

Ariba was founded in 1996 in Menlo Park, California with a mission to build a solution to help companies manage their spend.

After almost two decades, Ariba launched a new brand identity in 2016 after being acquired by SAP in 2012. And from there, SAP Ariba was created.

Creating a unified brand name with SAP allows us to feature the value Ariba brings to both buyers and sellers while leveraging the recognition of SAP as the market leader in enterprise application software, helping organizations of all sizes work more efficiently and use business insight more effectively. Together, SAP Ariba is helping the world run better and improve people’s lives.

In addition to bringing the SAP name into our identity, we also created a new logo that is representative of our purpose and promise to our customers. Our logo now includes two images which represent the buyer and seller, reflecting our focus on the shared value we bring to both. The subtle intersection of the images show the connection point created through Ariba Network. With Ariba, we allow for relationships to be built between buyers and suppliers so they can work together and drive value into each transaction and their entire relationship. Our new logo for SAP Ariba embodies this commitment.

SAP Ariba is how companies connect to get business done. On Ariba Network, buyers and suppliers from more than 3.1 million businesses, operating in more than 190 countries, discover new opportunities, collaborate on transactions, and grow their relationships. Buyers can manage the entire purchasing process, while controlling spending, finding new sources of savings, and building a healthy supply chain. And suppliers can connect with profitable customers and efficiently scale existing relationships – simplifying sales cycles and improving cash control along the way. The result is a dynamic, digital marketplace, where more than USD 1 trillion in goods and services are traded every year.