Combining Big Data & Cloud Capabilities for E-Commerce Matches Buyers and Sellers Like Never Before

A BriefingsDirect podcast

Recent advances in cloud-based business networks and social media tools have revolutionized how today’s buyers find the right suppliers and how savvy suppliers find purchase-ready buyers.

For example, listen to this engaging discussion about the experience of one mid-market company, Ohio-based LLT Barcode & Label. They’re using SAP Ariba Discovery to develop sales leads and connect with new customers in powerful new ways. You’ll hear how they saw immediate results, delivering rapid ROI and eliminating the need to mail half a million catalogs a year.

Host: 
Dana Gardner, Principal Analyst, Interarbor Solutions

Guest speakers:
Kris Hart, Account Manager, LLT Barcode & Label
Rachel Spasser, Senior Vice President, Marketing, Ariba

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