How GDPR Forces a Rekindling of the People-Centric Approach to Marketing and Business

A BriefingsDirect podcast

Listen in as Dana Gardner of Interarbor Solutions and Tifenn Dano Kwan of SAP Ariba explore how modern marketing is impacted by the General Data Protection Regulation (GDPR).

You’ll hear how those seeking to know their customers well are finding that this sweeping new European Union law forces a dramatic shift in how customer data can be gathered, shared, and protected.

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