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The Interconnected Consumer Products Company

An Oxford Economics report on how consumer products companies can apply the concepts of systems thinking to support long-term strategies

Consumer products companies face immense pressure as they juggle changing consumer demands, digitalization goals, and shifts in shopping behavior. A cohesive, flexible approach to management using the concepts of system thinking is one way companies in the industry can cope.

Systems thinking involves a digital, data-driven approach to understanding the interdependencies between parts of the business.

To understand its application in companies today, SAP commissioned Oxford Economics to survey 3,000 executives, including in-depth interviews with 300 executives from consumer products companies.

Download their report for a deep-dive into the research findings, as well as a look at strategies you can use to improve business performance.

Download report
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