Building a Modern Marketing Organization in a Multi-Channel World

A BriefingsDirect podcast

In this innovation thought leadership discussion, Dana Gardner of Interarbor Solutions and his guests explore how social media and business networks have taken the lead in shaping perceptions about brands, products, and companies.

Listen in as Pete Krainik, founder and CEO of The CMO Club, and SAP Ariba’s CMO Alicia Tillman share how savvy marketers are embracing these new channels to increase their brand awareness and drive sales.

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