How Leading Companies Are Engaging Customers in Entirely New Ways Using Modern Supply Chains

A BriefingsDirect podcast

Join Dana Gardner for special BriefingsDirect podcast exploring the latest in collaborative commerce and how innovative companies are improving real-time business productivity and sales to build far-reaching relationships with new business partners and customers.

In this case study, Dana focuses on the new face of customer engagement and procurement modernization. Listen in to hear how MSC Industrial Supply is improving how they define and relate to their customers in the manufacturing sector. MSC has been using Ariba Network to bolster customer engagements, and to provide new and innovative solutions to their customers as well. Erik Gershwind, president and CEO, explains how.

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