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The Future of Marketing with SAP CMO Alicia Tillman

Interviews from the SAP offices in New York's Hudson Yards

In his video series, Around the Yard, John Licata, vice president of marketing strategy and communications for SAP Ariba and SAP Fieldglass, interviews top minds from across SAP to gather valuable business and marketing insights to share with our customers. In these two episodes, he sits down with Alicia Tillman, chief marketing officer for SAP.

Watch part one as Alicia and John discuss SAP being recognized as a top global brand and how storytelling plays a major role in defining SAP as a company. In part two, you’ll hear Alicia’s insights about the future of marketing, how the role of chief marketing officer has evolved, and how marketing professionals can be most effective in today’s organizations.

Watch part one Watch part two